Successful law firms have a steady stream of clients coming in at any given time. The question for many smaller law firms and solo-practitioners is where exactly do these firms find their clients? While marketing efforts like creating a social media presence and traditional forms like ads and billboards do help draw in clients and should not be discounted, they are not the number one way that firms draw in new clients. So what is?

The main way lawyers draw in new clients is via referrals, reviews, and networking. Attend popular legal conferences in your field to network with other lawyers. These meaningful relationships can be beneficial in many ways, including receiving new clients based on their referrals. When a lawyer can not take on a new case, they often refer out these potential clients to other lawyers that they feel are best for the job.  

Positive reviews are another great way for clients to find you. When searching for a lawyer, many potential clients will look at online reviews to decide who to work with. Having numerous five-star reviews can help let potential clients know how great you are. Utilize tips online to get more five-star reviews and draw in more clients to your firm.

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